Munich at SXSW 2025

The Munich delegation will be led by City Councilor Manuel Pretzl and will bring together startups, established companies, university representatives, creatives and a team from the City of Munich.

This year, the City of Munich and Munich Startup are partners at the re-launched German Haus @SXSW, which will host a diverse program of panels, pitches, networking events and music showcases from 8-12 March at Speakeasy, 412 Congress Avenue. For the full schedule at German Haus, visit www.german-haus.com.

The City of Munich will also again partner with Innovation Bridge Europe / Global Innovation Embassy.

Together with Munich Startup, munich business is supporting ten startups that were selected in an application process last year. The following startups were selected and will be part of the Munich delegation:

Caldo Worldwide is a curated online-only gallery selling contemporary art, game art, and publications by the most exciting established and upcoming artists. It showcases immersive online exhibitions complemented by collectible artworks and editions in a curated online shop. Rooted in 40 years of family-led artistic heritage, Caldo Worldwide offers trusted expertise and a strong network within the art market. Their mission is to bridge the gap between art, advanced technologies, and society, making art more accessible and engaging through innovative digital experiences. By combining interactive exhibitions with a seamless digital marketplace, Caldo Worldwide connects collectors, digital natives and corporate clients with meaningful works of art to collect.

The ExoMatter Materials R&D Platform generates a personalized shortlist of the most suitable materials for customers' applications. Drawing on materials data from numerous scientific sources and utilizing AI, ExoMatter enriches the data and allows customers to apply a wide range of multidimensional physical, chemical, and mechanical criteria as well as sustainability attributes and anticipated cost.  

ExoMatter is a spin off from the German Aerospace Center in 2022 and participated in entrepreneurship programs at the reputable Munich UnternehmerTUM. Some of Germany’s largest enterprises such as Bosch Siemens Haushaltsgeräte, Infineon, and Airbus rely on ExoMatter for their foundational work in materials development. This allows them to save resources by focusing their work on the most promising materials candidates identified. 

Hula Earth are revolutionizing biodiversity monitoring through their innovative combination of self-sufficient BioT sensors (IoT mesh-sensor network) and satellite technology. They provide automated, real-time ecosystem monitoring that makes biodiversity measurable and investable.

Their solution enables continuous tracking of nearly 10,000 species while creating verified biodiversity credits. Working with leading institutions such as ESA and Fraunhofer, Hula Earth are transforming biodiversity monitoring from manual surveys to precise, data-driven action.

Already operational across 400 hectares in Germany and the UK, Hula Earth are scaling globally to enable nature-positive investments and verified conservation outcomes.

Neuraforge is a Bavarian start-up with an academic background in IT security. Their AI-based multi-stage forensic analysis accurately and transparently detects image manipulation, allowing even partially manipulated images to be unmasked. Neuraforge targets both media and insurance markets worldwide. Their solution is robust when used in open set environments.

PULSETRAIN extends battery life by up to 80 % and improves sustainability. They demonstrate how to reduce replacement and maintenance costs, optimize battery usage and performance for efficient energy use and enhanced functionality. PULSETRAIN has developed a breakthrough solution that combines the latest semiconductor technology and AI-based software to extend the life of electric vehicle battery packs, while enabling them to be reused in new applications through a simple software update, unlocking the future of circular batteries in mobility!

SPREE Interactive develops and distributes VR entertainment systems. Their solutions transform shopping malls, theme parks and sports arenas into immersive entertainment venues that attract a new generation of users.

SUMM AI is the “Google Translate” for Plain Language: An AI-powered tool that makes any complicated text accessible and understandable for everyone. SUMM AI works with government agencies and businesses to help them comply with accessibility regulations with the click of a button.

supernutural is a 'Made in Germany' food tech innovator and builds nut butter machines for hotels, corporates, professional athletes, hospitals and every foodie. With their 'nuts as a service' concept supernutural offer a sustainable 360 degree solution in 40 countries.

UniteLabs, a Munich-based startup founded in 2022, is transforming lab automation in the life sciences. Its digital operating system connects lab hardware and software across vendor boundaries, enabling rapid, customized R&D workflows that accelerate scientific discovery. With robust, standardized, and agile automation, customers experience 4x faster time to market, 3x faster project speeds, and a 90% reduction in integration and maintenance efforts.

Built on a cloud-enabled, modular platform with a code-first architecture and API-led interfaces, the solution paves the way for unprecedented data connectivity and relieves pressure across the entire R&D value chain. Featuring nearly 100 supported devices aligned with emerging standards, it unifies heterogeneous labs and reduces costs.

Userlane is a technology platform that helps enterprises optimize software usage and ROI. Userlane works with AI to identify friction across applications and processes and provide agent assistance to improve the impact of software investments.